Is it taboo to do something surprising like being honest and sharing the secret of not following the competition? Them’s fighting words!
Well they might be unless you are trying to get your business on the local or even global radar screen. In this opening sentence are contained Mike Michalowicz’s “6 Ways to Crank Up Your Corporate Buzz” as described in his article by the same name.
In it I found some head scratching truths about buzz – how useful it is, as well as how easy and fun it is to create. But making me perk up and take notice were his challenging words that “If the old methods worked for you, you probably wouldn’t be reading this article.”