When I first heard Simon Sinek’s talk on TED, I got it that the real question to ask yourself is WHY you do what you do.
The second and probably most interesting is how sharing that answer with your employees and customers can transform not only the management of your business but also it’s marketing!
Here are three quotes from this inspiring talk that will give you a sense of this talks extraordinary insights:
“If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears.”
“People don’t buy what you do; people buy why you do it.”
“[Martin Luther King, Jr.] gave the ‘I have a dream’ speech, not the ‘I have a plan’ speech.”